Source: WordStream reports that across all industries, Google Ads display network sees an average CTR of 0.46% and a display conversion rate of 0.77% .
AgencyAnalytics corroborates that Google Display Ads average CTR is about 0.46%, markedly lower than search ads .
Experiential Marketing Drives Purchase Intent
Experiential Marketing Drives Purchase Intent
Experiential Marketing Drives Purchase Intent
85% of attendees more likely to purchase after a live event; 91% feel more positive toward the brand afterward; 74% improve opinion of the brand.
Source: Exposure Analytics compiles these figures from EventTrack and Zippia studies .
85% purchase intent lift after experiential campaigns.
Source: Elev8.la reports attendees are 85% more likely to purchase following experiential campaigns.
Word-of-Mouth & Personal Trust
Experiential Marketing Drives Purchase Intent
Experiential Marketing Is Growing
88% of global respondents trust recommendations from people they know more than any other channel (Nielsen).
Source: Nielsen’s “Trust in Ad” survey indicates this level of trust .
89% of people trust recommendations from people they know (word of mouth).
Source: Marketing News Canada references Nielsen data showing 89% trust word-of-mouth most .
92% trust word-of-mouth recommendations most (earlier Nielsen surveys).
Source: Business News Daily cites a well-known Nielsen result that 92% of people trust recommendations from friends and family more than any other form of advertising.
Experiential Marketing Is Growing
Experiential Marketing Is Growing
Experiential Marketing Is Growing
74% of Fortune 1000 marketers plan to increase experiential marketing spending in 2025; splitting further, B2C spending is expected to hit $90.3B in 2024, B2B $38B, with overall global experiential spend projected at $128.4B.
Source: G2 highlights these 2024–2025 forecasts .
74% of Fortune 1000 plan to increase event budgets in 2025; global experiential spend is expected to reach $128.35B.
Source: ATN Event Staffing confirms these numbers .
Why These Sources Are Strong
Experiential Marketing Is Growing
Why These Sources Are Strong
Nielsen is a highly respected global research firm — the trust stats come straight from their “Trust in Advertising” studies .
WordStream, AgencyAnalytics, and others use actual aggregated ad performance data — reliable for industry benchmarks .
ExposureAnalytics and Elev8.la provide data drawn from recognized experiential marketing research firms like EventTrack and Event Marketing Institute .
G2 and ATN Event Staffing reflect forward-looking, finance-backed forecasts from the experiential marketing field .
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